Somany Ceramics Limited, one of the leaders in the Indian ceramic industry, recently introduced Duragres Planks, a decorative range of faux wood tiles that are remarkably durable and designed to cater to a wide range of tastes. The research and development team at Somany Ceramics has been perfecting to create and select the most realistic, closest replica of wood grain designs to meet the demands of discerning Indian customers.With the onset of eco-friendly living, companies across the globe are increasingly taking into account the importance of the impact their products have on the environment. Duragres Planks are a perfect option for customers who are looking for durable, environmentally friendly design for their homes. The biggest advantage of these faux wood tiles over real wood planks is the ease of installation along with durability and resistance against natural wear and tear.
The Duragres Planks has 6 different product ranges namely Full Polished Glamor Tiles, Dazzle, Natural Rock, Vintage Wood, Modern Wood and Exotic Wood. All the products follow different patterns and motifs while remaining true to the design aesthetics of the brand. Each product range mirrors a particular natural finish such as exotic stones, marble, granite or different wood patterns. In addition to it, the luxuriant range of tiles are not only developed and chosen carefully to complement various patterns, but also offers exclusive, customized and state of art finishes.The company recently also launched the French Sanitaryware Collection, their most premium offering till date in the presence of renowned architects and leading distributors. This collection marks Somany Ceramics entry into the luxurious and smart bathroom space.
Speaking at the launch, Mr. Abhishek Somany, MD, Somany Ceramics Ltd. said, “This introduction of Duragres planks makes for an attractive value proposition for the customers. This month, we have introduced two new categories i.e. French Collection and Duragres Planks to maintain a strong product offensive to keep our customers involved with the brand. We are extremely happy with our current product portfolio and glad to see strong sales numbers despite challenging market scenarios. Our French Collection has received an enthusiastic response from the market and we are looking at this category to be a fifty crore brand in next 3 years. “The Durgares Plank collection starts from Rs. 100/- and goes up to Rs. 170/- per square feet. It comes in 196 x 200, 145 x600 and 128x800 mm.The new collection is available across India at all Somany Exclusive Stores and Experience Centres. It was also recently showcased at Acetech Delhi 2016, Asia’s largest building materials architecture and design exhibition.
About Somany Ceramics Ltd.:
Somany Ceramics Ltd., the flagship company of H L Somany Group, is one of the leading players in the tiles and sanitary ware industry. Somany Ceramics has recently been awarded “Asia’s Most Promising Brand” in the ceramic tile industry, which is given to the most admired brand of the year. It has also been awarded “The Power Brands Award” for 2010-11, which represents India’s most powerful brand as chosen by the consumer and “The Indian Power Brand” for 2011-12 which is a testimony to being a true global Indian brand. Somany received in 1996 recognition from the Government of India for its R&D department (a first in the tile industry) and was the first tile company to be awarded ISO 9002 certification in 1998. It is also the first in the industry to be felicitated with the BIS mark license for the best quality products. Somany has achieved ISO 14001 in 1999 for environment-friendly facilities. It holds patent rights for “Veil Craft” technology, which renders a specially treated coating that protects tiles against abrasion, scratches and stains. Somany is listed on the NSE and BSE, and has over 4,000 shareholders.