SMAAASH Entertainment Pvt. Ltd., today announced the launch of its first sports-centric immersive & interactive entertainment and gaming centre ‘SMAAASH’ in Ludhiana marking its first footprint in Punjab.After giving an impactful experience to residents of Gurgaon, Noida, Mumbai, Hyderabad and Bangalore. SMAAASH marks its entry in Punjab with its first centre in Ludhiana. SMAAASH brings to the city a never-seen-before gaming experience with fresh concepts, powerful simulative technology and innovative design. The newly opened 10,000/- sq. ft. center is the next link in the chain of the country’s premier urban sports parks business.Brain child of the multi-faceted entrepreneur Shripal Morakhia, Smaaash presents an unmatched range of games that offer a superlative experience, and combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience along with the best quality food.“SMAAASH is a labour of love for me. Every experience enjoyed by a patron is a personal success. At SMAAASH we are never satisfied with the latest and the best, the aim is always to go beyond and reach for the stars. We are bringing to Ludhiana, a never seen before gaming experience with fresh concepts, powerful simulative technology and innovative design. Maintaining the perfect balance between virtual and real, the interactive experience at Smaaash lets everyone escape to a different world and play out their dreams.” said Shripal Morakhia, Chief Imagination Officer, SMAAASH Entertainment Pvt. Ltd.
Cricket icon Sachin Tendulkar has been an integral part of the Smaaash family since its inception in 2012. On the other hand, one of the world’s leading batsmen, Virat Kohli is signed as the Smaaash Youth Icon. Last year, Smaaash also tied up with football superstar Cristiano Ronaldo to launch its first Smaaash Soccer Centre in Dubai and Jeddah."SMAAASH has constantly upped the ante on providing an immersive experience to people who love sports and wish to have fun beyond the stress of daily lives. Smaaash not only redefines sports entertainment, but also allows one to experience these thrilling activities as a participant. We now add another feather to our hat with our reach in Punjab with the Ludhiana facility and it is slated to be smashing as never before!” added Sachin Tendulkar, Brand Ambassador, SMAAASH.
The newly opened center marks Smaaash’s first footprint in Punjab, the chain of the country’s premiere urban sports parks, and boasts of a 360 degree cricket simulator where one can experience first-hand the exhilaration of facing cricket legends like Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar. Football fans in the mood to kick around a ball can challenge the Super-Sonic Goalkeeper while playing Football Super Keeper. One could fulfil the need for speed and feel the G-force by trying X2Racing, or alternatively just enjoy friendly banter at the arcade games.
At Smaaash Ludhiana, one can also immerse oneself into virtual reality technology that is so close to reality that it completely absorbs one’s senses. A mix of motion & positional tracking, virtual reality high definition Head Mounted Displays (HMD), along with a state of the art graphics engine that renders in real time, adds the high definition thrill to adventure gaming. Games like Walk The Plank, Finger Coaster, Art of Attack and many more provide for a completely immersive experience and transfer you to a world beyond your wildest imagination. The launch of SMAAASH Ludhiana also commemorates the launch of Mighty Small Café & Bar in Ludhiana. Its an English pub inspired café concept with micro brewery, its soothing interiors which hosts a character of worn out walls with old rustic wooden drawer panelling with cosy amber lighting and modern furniture. Its designed keeping mind the patrons of Ludhiana who is well travelled and acquainted to a modern Pub culture. English Pub theme has elements that exude fun, joy and vibrancy. A café designed for young & the old and those who are kids at heart, the idea is to have a place so alive that it reflects life as mighty as possible. This café, with its quirky décor, is also serving for the 1st time- Freshly Brewed Beer.
The beers:
Beamer- Scottish Beer- 5.9% alcohol
Googly- Wheat beer- 5.2%
Full Toss- Dunkel Chocolate- 6.2%
LBW- Smaaash IPA- 5.9%
Doosra- Smaaash flavoured beer- 5.5%
Mighty Small offers an eclectic range of Soups, Salads, Hors d'Oeuvres and mains, that will tempt every food lover in the vicinity. The specially curated menu with a global appeal includes delectable dishes like Nasi Goreng, Dak Bungalow Mutton with Kulcha, Mexican Burger, Whiskey flavoured Mongolian Lamb, Charcoal roast Tiger Prawns, Flambéed Ice-Creams etc. among others.The place is also one of the preferred destinations for hosting events like birthday parties, fun couple kitty luncheons, friends and family get togethers. With its thrilling activities and relaxing ambience, Smaaash is the perfect weekend outing choice in town. Immerse yourself in the SMAAASH experience…throw worries out of the window put a smile on your lips and “Have a Blast at SMAAASH, Ludhiana.”