Ken Research announced its latest publication on, “Consumer and Market Insights: Oral Hygiene in the Czech Republic”, offer insights on the changing trends and key issues within Czech Republic’s Oral Hygiene Market.The publication includes an insightful analysis of major players, packaging modes and distribution channels within Czech Republic’s Oral Hygiene Market. The analysis of the aforementioned trends has been done on the basis of sub-categories within the market such as Breath fresheners, Dental Floss, Denture Care, Mouthwash, Toothbrushes and replacement heads and toothpaste.
Overview of Czech Republic’s Oral Hygiene Market
The personal care industry broadly comprises bath and shower products, color cosmetics, skin care, hair care, oral care, and others. Oral hygiene being a critical factor for overall health is very significant among all personal care products.Oral hygiene, which primarily comprises toothpastes, toothbrushes, and mouthwashes, is one of the categories with the highest reach in the personal care sector.Oral Hygiene market in the Czech Republic will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.
Within oral hygiene, the Dental Floss category is the largest and fastest growing in Czech Republic, and is also forecasted to register fastest growth during 2015-20. In terms of value, among the six categories analyzed, Toothpastewill be the leading value category.There are many players in the Czech Republic Oral Hygiene Market which includes Colgate- Palmolive GMBH, Johnson and Johnson GMBH, Glaxosmithkline Plc,Swissdent Cosmetics Ag, the leading players among which are GlaxoSmithKline Plc, Johnson & Johnson Gmbh and Colgate-Palmolive Gmbh.
Another important area of concern is the distribution channel and the packaging mediums for oral hygiene products. The leading distribution channel isHypermarkets & Supermarkets accounting for 43.4% of the overall Oral Hygiene products distribution in the Czech Republic. Online sales of these products is also likely to gain popularity in the country. About the packaging, among the various alternatives available such as Rigid Plastics, Flexible Packaging, Rigid Metal, Container for Tube, Blister pack, Bottle and others, the use of Flexible Packaging is forecast to grow at a CAGR of 3.9% during 2015-2020.
Key Driving Factors in Czech Republic Oral Hygiene Market
Consumer awareness and education, with brand consciousness and improved health awareness are some of the key factors expected to drive growth of the Oral hygiene market in Czech Republic. In addition consumers have raised expectations from the oral hygiene products, such as cleaning, germ killing, cavity protection, strengthening, etc. Then, there are advanced benefits like gum care, sensitivity, whitening, etc. Products with essential care benefits are suggestive of having a higher success rate than those with advanced care.Advertisement is another important factor driving growth. Advertisement by oral care companies has enabled growth in the rate at which consumers use and replace oral care products, such as toothbrushes. Oral care is expected to register a retail value CAGR of 3% (constant 2015 prices) over the forecast period to reach CZK3.1 billion in 2020. The category is expected to benefit from improving dental health education, as consumers will pay increasing attention to maintaining dental health and oral care products for specific purposes.
Future of the Oral Hygiene Market
Improving living standards and rising GDP are expected to drive growth of the personal care market. Moreover, growing middle-class population coupled with increasing per capita income and consumer spending by the population is expected to boost growth of the oral care market. Also, increased brand awareness for products addressing with specific dental-related issues such as sensitivity and whitening are expected to drive demand for oral care products in the near future.Companies are innovating the oral hygiene products based on the importance consumers are giving to aesthetic benefits in oral care (teeth whitening for instance) and the rising awareness of sensitive teeth amongst consumers. An appealing smile and white teeth is becoming the prime need of every consumer.
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