Farooq Ahmad Shah, Secretary Tourism Department, called on Governor N. N. Vohra, at the Raj Bhavan here today.Mr. Shah briefed the Governor about the various initiatives being taken by his Department for the promotion of tourism in each of the three regions of the State. Observing that the growth of the tourism sector must receive high attention as it has the highest potential for employment generation, the Governor urged Mr. Shah to launch well planned initiatives to promote winter tourism and, side by side, implement efforts to clean up the major tourist visitation areas, improve the street picture and beautification through façade control of shopping and residential areas. In this context he pointed to the need of improving the walking track and the aesthetics of the entire road along the Dal lake.