APAC Large Appliances Market is comprised of televisions, Refrigerators, Air Conditioners and Washing machines. It has saturated a few markets in the region such as Australia, New Zealand and others. However, it is projected to grow in untapped regions like China, Cambodia, Vietnam and other regions.In developed regions, less instability in demand is witnessed. Design and color are major deciding factors. A trend of environmental conscious consumers, willing to pay a higher price for environment friendly appliances is seen.The historical trend of previous years shows a growth potential in the market owing to an increase in standard of living, urbanization, an augmenting middle class in South-East Asia and inclusion of females in the labor force. A large variety of products along with reduction in cost due to intense competition are growth drivers for the developing markets in APAC.As of FY’2016, the market for Large Appliances in APAC has been led by Electrolux which has a large market share followed by GFK, Samsung, Toshiba and others. The publication will be available on Ken Research website in September 2016 and is currently available for pre-order at a discount. For more information on the same, contact [email protected].