Bikram Singh Majithia, Information and Public Relations Minister Punjab today exhorted the officers of the Public Relations department to play a pro-active role in disseminating the programmes and policies of the Punjab government at the grass root level.Presiding over a meeting of the officers posted in the field and state headquarters, the Minister asked them to send feed back to ascertain the impact of state government’s programmes and policies in true perspective.Highlighting the significance of feed back, Mr. Majithia urged the officers to communicate with the masses and prominent sections of the society in the field to seek their vital inputs so as to further fine tune the policies as per their feel and aspiration. Mr. Majithia further said that PR Officers were the ears and eyes of state administration and should act as a bridge of communication between the government and the Public.
Responding to the demands of the officers regarding timely promotions, fixation of seniority of IPROs and APROs grant of 4-9-14 and removal of pay anomalies, Mr. Majithia asked the Director Public Relations, Dr. Senu Duggal to get these issues resolved through her intervention within a month. Mr. Majithia further assured that all other issues related to the welfare of PR fraternity would be resolved on priority.The Minister also impressed upon the officers to discharge their duties with utmost dedication, sincerity and professional commitment. Besides, he also asked them to highlight the developmental activities and welfare schemes initiated by the government in the form of success stories to apprise the people about the pro-poor initiatives and citizen centric policies at the grass root level.Mr. Majithia emphasized the need to publicise the state government’s growth oriented programmes and policies so as to percolate the fruits of development and welfare to the genuine beneficiaries in the right earnest.Earlier, the Director PR, Dr. Duggal apprised the Minister about the activities of the department and the mechanism of feed back audit.