President JKPCC G.A. Mir has questioned the new advertisement policy of the State government which has caused great resentment amongst the media persons in the State.Mir was apprised by the members of the media fraternity about the flawed advertisement policy, which is a matter of concern, as the government’s policy towards fourth pillar of democracy is highly regrettable.The government should immediately address the concerns of the media men including of national newspapers and review the policy to make it media friendly in order to encourage the growth and survival of newspapers industry, keeping in view the important role of media in the democracy especially in this state.PCC Chief said that time has come for the Govt. to revisit its advt. policy considering the guidelines of the Indian newspapers society (INS) and on the pattern of other States like Delhi, Haryana, Rajasthan and Odessa. (KNS)