Quest Group of Institutions organized workshop on Digital Marketing for CSE and MBA students which covered Facebook Marketing, EO, Adwords, E-Mail Marketing. The Keynote speakers were from eCdemy and Think world in this two days workshop. The benefits of Facebook Marketing exposed to the students .They were also informed how Facebook Marketing is changing the world nowadays and is now an integrated part of Marketing Strategy of every Business. Students were also given insights on huge demand for SMM Professionals in the Industry and growth they can expect in this domain for next 10 years. The workshop also covered Facebook Global Reach and Usage, Facebook Audience Identification and Segmentation, Facebook Ad Types, Options and when to use them and tools available to help manage Facebook ads.
On the second day students were informed about the importance of SEO, Adwords and E-Mail Marketing and tips on how to use keyword search tools to improve the websites and social profiles, design innovative solutions to complex digital marketing challenges, implement new strategies to improve customer interaction with their brand. The students also learnt how social and digital media can drive more business through the websites.While motivating the students Chairman D S Sakhon said that it was highly beneficial for students who are interested to make a career in digital and social media marketing. According to him it is a progressive field and with technology developing every day, one needs to continuously develop digital marketing skills so that their career keeps growing. The internet is changing the way of working and it’s time to adapt to the new reality to thrive in in career.