Divisional Commissioner, Kashmir, Dr. Asgar Hussain Samoon launched e-commerce portal, www.phamb.co.in for Pashmina products here today.Speaking on occasion, Dr Samoon stressed upon the concerned to maintain the quality besides bringing packaging at par with international standards so that Kashmiri Pashmina products gain market access throughout the globe. He further said our youths have to come up with creative and novel ideas so that Handicraft industry of the State will get recognition across whole world.CEO of PHAMB business house, Mr. Junaid Shahdar, said that the main aim of the e-portal is to sell 200 elite brands of Pashmina products throughout the world. “We have introduced Pashmina blazers, trousers, shirts, handkerchiefs, mufflers and other items,” he said.President and vice president of Kashmir Chamber of Commerce and Industries, weavers and new start-ups were present on the occasion.